I was hired to re-platform and grow David Donahue’s E-commerce business while leading the Marketing team in a rebranding. The original website was custom coded without CMS access; prohibiting scalability and on the fly updates. I managed a team of designers and developers to migrate the existing B2C and B2B sites to Shopify Plus, focusing on mobile friendly UI/UX to increase the conversion rate and average order value. While doing so, also refocusing a modern art direction to attract a younger audience - In one year after launch, we achieved a 200% increase in sales and 900% increase in new customer acquisition.

• UI/UX Design
• Rebranding
• Shopify Plus Migration
• E-commerce Strategy
• Digital Marketing Strategy

While navigating Covid-19, the creative direction of this Spring campaign focused on re-emerging in public settings with a brighter outlook. Shot on location in Florida, the imagery and video was deployed in all integrated marketing collateral; including the website, emails and display ads that I copy wrote and designed. The campaign was spread out and refreshed over five months, subsequently achieving an increases in sales within younger demographics for the new product categories.

• Campaign Creative Direction
• Photo & Video Shoot Production
• Email Copywriting and Design
• Display Ad Design
• Facebook/Instagram Ad Design
• Shopify Plus Website Page Layouts

When Psycho Bunny launched their kids line, I spearheaded the Creative and Art Direction for the “Boy’s Club” campaign. We photographed in Brooklyn Bridge Park and in studio to capture a mischievous, colorful attitude paying homage to the brand's roots in NYC. The images were primarily used for the season's lookbook along with e-Commerce and social media marketing which I designed and copy wrote.

• Campaign Creative Direction
• Photo Shoot Production
• Email Copywriting and design
• Facebook/Instagram Ad Design

Creative and Art Direction for the Psycho Bunny F17 campaign. I directed the on location photoshoot over two days in Manhattan and Brooklyn, NY. The final imagery from this photoshoot was used throughout email marketing campaigns that that I copy wrote and designed for that season.

• Campaign Creative Direction
• Digital Art Direction
• Email Copywriting and Design

The creative direction and focus of this Fall campaign revolved around “Working Remotely”, due to the pandemic of 2020. Shot on location in the Hudson Valley, in upstate New York, the final imagery from this photoshoot was deployed in all integrated marketing collateral; including Trade Show print signage, website visual, email marketing and online display ads that I copy wrote and designed.

• Campaign Creative Direction
• Email Copywriting and Design
• Display Ad Design
• Facebook/Instagram Ad Design
• Shopify Plus website layouts

Vueve Clicquot

I was commissioned by Veuve Clicquot to design and animate an online campaign for their annual New York polo classic. These spots were designed in Adobe Illustrator, animated in Flash with Actionscript and published online in the greater tri-state region leading up to the event that Summer.

• Art Direction
• Animation
• Display Ad design

Art and Creative Direction for Summer campaign shot on location in Venice, CA.

Newbridge Atlantic provides investment brokerage and development consulting services to commercial property and senior housing owners. I was hired to consult and rebrand the company's website and update their branding. The project focused on reconfiguring the website into an updated, responsive design that would encompass all of Newbridge Atlantic's story in a simplified, scrolling layout. The new logo was redesigned with a clean tricolor scheme and vector illustration referencing the iconic Brooklyn Bridge.

• Rebranding

• Website Design & Re-platform

• Logo / Business Card Design