LIAM GOOLEY
LIAM GOOLEY
I was hired to re-platform and grow David Donahue’s E-commerce business while leading the Marketing team in a rebranding. The original website was custom coded without CMS access; prohibiting scalability and on the fly updates. I managed a team of designers and developers to migrate the existing B2C and B2B sites to Shopify Plus, focusing on mobile friendly UI/UX to increase the conversion rate and average order value. While doing so, also refocusing a modern art direction to attract a younger audience - In one year after launch, we achieved a 200% increase in sales and 900% increase in new customer acquisition.
• UI/UX Design
• Rebranding
• Shopify Plus Migration
• E-commerce Strategy
• Digital Marketing Strategy